Women shopping preference in Bangladesh: Evidence from working and non-working women of Dhaka city

Internet shopping has become a substantial phenomenon in rapidly growing world economy now-a-days. A significant number of entrepreneurs are now involving themselves on several F-commerce platforms (Facebook and commerce). During the era covid epidemic, women from both working non-working class intend to visit online sites for avoid social gathering ensure proper health hygiene factors. Moreover, there notable emergence supermarkets that offers superior customer services over traditional marketplace. Nevertheless, terms shopping, few customers embrace bargaining while others focusing fixed price shop. This paper is aimed demonstrate behavioral differences between case preference. The research design this study was descriptive. Purposive sampling method been used collecting primary secondary data. structured questionnaire using five point Likert scale were 100 respondents Dhaka city. Statistical package science (SPSS) 25.0 version software data analysis. result revealed that, prefer supermarket brand On other hand, becoming popular option as time energy saving opportunity. Therefore, it recommended business planners should focus potential customers, know their preference attract them accordingly which may expand horizon